Can Hootsuite post to Facebook groups?
No, not in October 2026. Meta removed the Groups API and the publish_to_groups permission from every Graph API version on 22 April 2024, and cloud schedulers, Hootsuite included, publish through that API. Groups you are only a member of were never reachable through it at all.
You may still read otherwise on Hootsuite's own site. Its general FAQ, checked on 15 October 2026, says you can schedule and post to Facebook profiles, Pages and groups, and that groups need you to be a group admin. That line describes the integration as it worked before April 2024: the group permission it relied on no longer exists, and Hootsuite's help center has said since 2018 that publishing to personal profiles is not supported. Treat the FAQ line as out of date, and test with your own account before you pay for groups.
What works for groups instead: if you admin the group, Facebook's own scheduler, with recurring posts through Admin Assist; for groups you joined as a member, a browser extension that posts from your own logged-in session, which is what MultiGroupPoster does. The full story of the removal is in Facebook Groups API discontinued.
Why can't Hootsuite post to Facebook groups?
Same reason as Buffer: Facebook's Graph API doesn't expose group posting to third-party cloud apps anymore (the publish_to_groups permission was removed in April 2024). Cloud services like Hootsuite simply don't have access to your browser session, which is the only way to post to groups in 2026.
Hootsuite is the largest legacy social-scheduling enterprise platform. It does Facebook Pages, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest extremely well. It does not do Facebook groups.
Hootsuite's strengths
- Multi-account management. Manage 50+ social accounts in one dashboard.
- Team workflows. Approval queues, role-based permissions, audit logs.
- Cross-platform analytics. Unified dashboard across all your platforms.
- Enterprise integrations. CRM connectors, Slack, Salesforce, etc.
- Bulk scheduling. Upload a CSV of 350 scheduled posts at once.
Hootsuite's weaknesses for group-posting marketers
- Cannot post to groups. The whole point of this comparison.
- Pricey. $99 per user a month on Standard, $199 on Professional and $399 on Advanced, billed yearly: about 11–44× MultiGroupPoster.
- Heavy UX. Built for agencies; overkill for solo marketers.
- No Spintax. Same content goes to every Page (which is fine for Pages, terrible for groups).
When to use which
Use Hootsuite if:
- You're an agency managing 20+ social accounts across multiple brands.
- You need approval workflows and team permissions.
- Your clients want unified cross-platform analytics.
- Budget is not a constraint.
Use MultiGroupPoster if:
- You post to Facebook groups (the audience lives there for your niche).
- You're a solo marketer or small team without an agency budget.
- You want Spintax, pauses between posts and a result for every group.
- You need to test before paying (free 6 posts to try (one-time)).
Stack: use both?
Larger marketing teams often run both: Hootsuite handles the brand presence on Pages + Instagram + Twitter. MultiGroupPoster handles community distribution into Facebook groups where buyers actually hang out. The total stack cost ($99/mo Hootsuite + $9.99/mo MultiGroupPoster) is still much cheaper than agencies that try to handle groups manually.
Feature comparison
| Feature | MultiGroupPoster | Hootsuite |
|---|---|---|
| Posts to FB groups | ✓ | ✗ |
| Posts to FB Pages | Limited | ✓ |
| Posts to Twitter, Instagram, LinkedIn | ✗ | ✓ |
| Spintax | ✓ | ✗ |
| Team workflows | Limited | ✓ Strong |
| Cross-platform analytics | No, a posted or failed result per group | ✓ All major platforms |
| Architecture | Chrome extension | Cloud SaaS |
| Free plan | 6 posts to try | 14-day trial, no card |
| Starting price | $9.99/mo | $99/user/mo, billed yearly |
Hootsuite's plans and prices: hootsuite.com/plans (USD, billed yearly; monthly billing costs more per user), checked on 15 October 2026.
Frequently asked questions
Can Hootsuite post to Facebook groups?
No. Meta removed the Groups API and the publish_to_groups permission on 22 April 2024, and Hootsuite publishes through Meta's API, so it cannot post into Facebook groups. It still schedules to Facebook Pages, Instagram, LinkedIn, TikTok, X and other networks. Groups you joined as a member need a browser extension that posts from your own session.
Why does Hootsuite's FAQ still say it can post to groups?
Its general FAQ, checked on 15 October 2026, still says you can post to Facebook profiles, Pages and groups if you are a group admin. That describes the integration before April 2024. The permission it used was removed on 22 April 2024, and publishing to personal profiles has not been possible through Hootsuite since 2018.
Can Hootsuite post to a Facebook group I admin?
Not through the API any more. When Meta removed the Groups API it also removed the ability for admins to install apps on their group. As an admin you can schedule inside the group with the calendar icon next to Post, and set daily, weekly or monthly recurring posts with Admin Assist.
What should I use with Hootsuite to reach Facebook groups?
Keep Hootsuite for Pages and your other networks, and add a tool that posts to groups from your own browser. MultiGroupPoster sends one post to the groups you joined, with Spintax, pauses and a result for every group. It costs $9.99 a month or $69.99 a year after 6 free posts.
